Why Promotional Products?

The promotional products industry has a long history of success in the marketing mix. From George Washington’s campaign pins, Jasper Meek’s famous burlap bags, a McDonald’s happy meal toy or the dreaded corporate trade show uniform, promotional products have influenced purchasing decisions for millions of consumers. It is a $26 Billion Dollar industry no one has ever heard of. But, why do we choose one item or another? Why are they used at all, and how can they be used effectively?

 
 
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Using Promo for Virtual School: Promoting Culture and Community in a fun way!
Using Promo for Virtual School: Promoting Culture and Community in a fun way!

With virtual school becoming the norm how can Promotional Products help build culture and be fun! Here are some not so traditional ideas to help you find a new idea!

Digital Marketing Creating Connections: Students meet Professionals
Digital Marketing Creating Connections: Students meet Professionals

What happens when in person connections are limited? Being a part of the digital solution we brought professionals and students together to collaborate and create an interaction during a lock down.

Show us your Stickers - The new old trend of expression through stickers
Show us your Stickers - The new old trend of expression through stickers

The sticker trend isn’t reserved for the VSCO girl! It is a fun trend that can be used to effectively and inexpensively promote your brand with your unique tribe.

Selling with Passion: Embracing Products
Selling with Passion: Embracing Products

While it is always important to think beyond the product sometimes it is fun to remember that the products create value in themselves. Learn how to embrace products in 4 easy steps!

The New Eco: How New Materials are Making it Into the Market
The New Eco: How New Materials are Making it Into the Market

Our reliance on plastic is not news. Science is making amazing strides in alternative materials to help us move away from our toxic options.

Beyond Embroidery: New Advancements in Decoration
Beyond Embroidery: New Advancements in Decoration

Technology in decoration has advanced over the years. Is your brand represented in the best way possible? Check out some techniques outside the needle and thread.

PPWW - Why the people of promo make this world better
PPWW - Why the people of promo make this world better

Promotional products are bigger than just products. The industry creates employment, entrepreneurship and feeds our economy.

Drinking it In: The differences in Travel drinkware
Drinking it In: The differences in Travel drinkware

It is hard to see the differences in tumblers based on a picture. Check out the differences between common terms and styles before making your next decision!

It always starts with PENS
It always starts with PENS

While I try to say it isn’t about the pens but pens represent a huge portion of the promotional marketing industry. Rather than ignoring the proverbial elephant in the room let’s embrace the pen!

Uniforming 101 - How do you create an on Brand look that your team will embrace?
Uniforming 101 - How do you create an on Brand look that your team will embrace?

Learn the basics of creating a uniforming program that your team will love to live in.