There is a great difference between a BRAND and a TREND. Brand can work within or outside of trends but their essence should never change. BRAND is more than an approved color, font or dead space. BRAND is the emotion that is generated when someone thinks of your organization or entity. TREND is something in the market or environment that encourages people to make a decision. When they can work together, magic happens.
What happens when in person connections are limited? Being a part of the digital solution we brought professionals and students together to collaborate and create an interaction during a lock down.
Once you are ready to go on your Digital journey it is important to see where you are and where you want to go. Making a plan can be the first step towards success.
Have you considered stepping through the looking glass into the world of Digital Marketing? This is the introduction to the wonderful and complex world of digital marketing and will start you on the path to creating an executable strategy.
The sticker trend isn’t reserved for the VSCO girl! It is a fun trend that can be used to effectively and inexpensively promote your brand with your unique tribe.
While it is always important to think beyond the product sometimes it is fun to remember that the products create value in themselves. Learn how to embrace products in 4 easy steps!
Promotional products are bigger than just products. The industry creates employment, entrepreneurship and feeds our economy.
There should be a purpose to every decision in branding. Get the inside scoop on the decisions behind Trend on Brand.
Why is it sometimes the things we are most familiar with are the hardest to do? Take a minute to remind yourself of the power of branding basics to keep relevant.