Why does branding matter?
The future is coming. Are you ready?
“In a crowded marketplace, fitting in is failure. In a busy place, not standing out is the same as being invisible.”
As consumers we are inundated with constant information, stimulation, brand and media. We now carry computers in our hands and are consumed by access of information and content. How does your information get through the distraction? How do you get your followers and clients to care about what you have to say? How do we evolve in the changing marketplace?
ON BRAND: There is no one answer. What works for one won’t work for others. However, there are basics that are universal. Branding has existed since man learned meaning and the basic knowledge of interpretations. Now, rather than the plaid tartan of a Scottish Clan or the banners used by Roman armies our brands can represent anything with anything. In this section we will explore the different options and tips on creating a cohesive and consistent brand that can represent your organization in the market place.
ON TREND: The gap of time to market in the promotional marketing arena has to shrink. It is no longer acceptable to an end user who is used to instantaneous gratification to wait 6 months to 18 months for something to be available. As this demand increases the supplier are becoming more savvy to the trends and putting support behind research and product design dedicated to those trends. But the information can be hard to find or get lost in translation. We will explore as many trends as possible and how they can turn into something useful in the market.
ON PROMO: Promotional products can be unnecessarily confusing. The shear number of options available can be overwhelming and it is hard to tell the differences between various options based on pictures in a catalog. This section will explore the differences between promotional products, benefits of different kinds of options and new ways to build programs or make your branding stand out. Promotional products can be a lot of fun but sometimes the fun part gets overlooked. Think of it as shopping!
Our team has assembled and we are working with the top minds in the marketing world to create curated content that can be used in your marketing mix. Whether you are a distributor, brand representative, supplier or decorator you are welcome here.
Trend on Brand: The logo
Every part of the Trend on Brand logo has been thought out for its meaning and what it represents. No decision was made without a purpose. We take brands very seriously, starting with our own.
The word TREND is made in cursive handwriting. This symbolizes beauty and art. It is also the handwriting of the founder’s mother as a tribute to the support from her parents on this adventure.
The PMS of the word TREND is 16-1456 Living Coral which is the color of the year for 2019. This color will adjust as the color of the year changes.
The font for ON BRAND is Futura Book. This is a classic font used for branding. It has a clean look and will be easy to print.
The color for ON BRAND is black, the most traditional of brand colors. We are combining future, trend and classic all in one graphic.
Options have been created for both Vertical and Horizontal to accommodate imprint areas. When there isn’t room for the word mark the letter T in script will be used by itself. For partners and clients the logo Trend on Brand Tribe can also be used.
Trend on Brand can be duplicated in other colors when needed. One color white, one color black or one color coral can be used depending on the sub-strait. The logo should appear in two color whenever possible. One color when against a textured background.
Trend on Brand Persona: The focus for Trend on Brand is to create a place based on interest in branding, trends and promotional products. The look and feel should be vibrant but not aggressive. The greenery accents come in to balance the current trend of eco and environment. The references to coffee are because of the social aspect of this community.